Skip to content

SOFORRApproach

How SOFORR builds technology.

Sometimes it is our own product. Sometimes we build it with a partner. The common thread is ownership: of the problem, and of the outcome.

What we build

What we build

01

Products

Our own technology products, designed around real problems.

We find problems we understand closely and build products that solve them properly, from the first version to something people depend on.

  • Consumer products
  • Marketplaces
  • Mobile-first applications

In practice: Kujaaburun

02

Platforms

Technology that connects people, businesses, services and opportunities.

Platforms that bring two sides together and make it easy for them to find, trust and transact with each other.

  • Two-sided platforms
  • Booking and discovery
  • Service networks

In practice: Kujaaburun

03

Systems

Operational software built around how organisations actually work.

Systems shaped around the real work of an organisation: operations, inventory, scheduling, finance and reporting, in one place and built to last.

  • Operations systems
  • Internal tools
  • Reporting and visibility

In practice: SweetLand Farms OS

04

Infrastructure

APIs, integrations, automation and technical foundations.

The layer most people never see: well-designed APIs, reliable integrations, payment flows and automation that keep everything above them running.

  • APIs
  • Payments and integrations
  • Automation and background processing
Isometric model of a central system connected to payments, orders, inventory, CRM, documents and reporting modules.
Fig. 1 — One system at the centre, connected to everything an operation already uses.

Approach

How we build.

One loop, for our own products and for partner work alike. It never really ends: what we observe in production becomes the next thing we understand.

  1. 01

    Understand

    The actual problem, the people it affects and the constraints it has to live with. Not just the request.

  2. 02

    Design

    The right solution, and the smallest first version that proves it.

  3. 03

    Build

    Working software, in short cycles, so progress is visible early and often.

  4. 04

    Deploy

    Properly: reproducible, secure and observable from the first release.

  5. 05

    Improve

    Observe what really happens in production, then act on it. Continuously.

↺ Improve feeds back into Understand. Then again.

Engineering

We care about what happens after launch.

Launch is the start. We build systems that survive real use, evolve without being rewritten and scale when they need to.

01Architecture
Clear boundaries and simple designs that stay understandable as a system grows.
C# · .NET · ASP.NET Core
02Data
Careful relational modelling and migrations you can trust with real records.
PostgreSQL · SQL Server
03APIs & integrations
Contracts designed deliberately. Integrations that fail gracefully and recover on their own.
REST APIs · Webhooks · Third-party APIs
04Payments
Money handled with care, across providers and currencies.
Payment integrations
05Automation
Work that should run itself, scheduled and processed reliably in the background.
Background processing
06Delivery
Every change built, checked and shipped the same way, every time.
Git · CI/CD · Docker
07Cloud & security
Reproducible infrastructure, sensible defaults, and personal data treated with respect.
Cloud infrastructure
08Observability
Logs, metrics and alerts, so problems are found before users find them.
09Maintainability
Code that the next engineer, and the next year, can work with.

Principles

What we hold to.

  1. 01

    Build, don’t just advise.

    The best way to understand technology is to build it.

  2. 02

    Own the outcome.

    We care about whether the system actually works.

  3. 03

    Global standards, real-world constraints.

    Good engineering has to survive reality.

  4. 04

    Products that compound.

    What we build should become more valuable over time.

  5. 05

    Help one another.

    Duniyai ka Soforr.

Partner work

Alongside our own products, we work with organisations that have important problems worth solving.

  1. Problem
  2. Technology
  3. Outcome

We take on partner work selectively, and treat it the way we treat our own products: we own the problem with you, build it properly and stay for what happens after launch.

Where we help

  • Custom systems01
  • Operational software02
  • Automation03
  • APIs & integrations04
  • Internal platforms05
  • Payment systems06
  • Data and operational tools07

What we look for

  • A real problem, not just a feature list
  • People who will own the outcome with us
  • Ambition beyond the first version

Have something worth building?

Tell us about the problem, opportunity or idea. Let’s see what we can build.